Trust as an Online Currency

How marketplaces and online shops can gain and retain the trust of their customers over the long term. 


Learn how to earn and keep consumer trust as a platform

Wherever people come together to do business, the foundation for a successful and positive experience is trust. Trust also influences consumers' purchasing behaviours when shopping online. Factors such as convenience, shipping options, payment options, data protection and customer service can all play a decisive role. 

"As a payment provider, we play a central role in building trust with online shoppers. It was therefore important for us to understand exactly how trust is viewed among German consumers and what it is worth to them." - Maurice Jongmans, CEO OPP

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